Workshop on Blue Ocean Strategy

Date: 13th January 2007

Time: 9.00 am to 5.00 pm

Venue: MKMA Seminar Hall, Batu Pahat, Johor.

Speaker: Mr. Charles Huang

A total of 29 participants from 14 companies attended this seminar.

Objective    :    Don’t Compete with Rivals—Make Them Irrelevant"

Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today’s overcrowded industries, competing head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Most companies compete within such red oceans, this strategy is increasingly unlikely to create profitable growth in the future.

BLUE OCEAN STRATEGY (BOS) provides a systematic approach to making the competition irrelevant. Examining a wide range of strategic moves across a host of industries, BLUE OCEAN STRATEGY highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy.

Upending traditional thinking about strategy, BLUE OCEAN STRATEGY charts a bold new path to winning the future.

Content:

        What is your business bottleneck?

       Are you still in “Red Ocean” market strategy?

       What is practical tools for Blue Ocean Strategy?

       Case Study 1: How to know clearly in business new demand?

       Case Study 2: How to increase innovation in mature stage?

       Case Study 3: How to integrate business value chain?

       Strategy Key point 1: You should reconsider market new space!

       Strategy Key point 2: How to overtake present demand?

       Strategy Key point 3: How to increase both of sales and profit?

       Strategy Key point 4: How to implement Blue Ocean Strategy?

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