Workshop on Blue
Date: 13th January 2007
Time: 9.00 am to 5.00 pm
Venue: MKMA Seminar Hall, Batu Pahat,
Speaker: Mr. Charles Huang
A total of 29 participants
from 14 companies attended this seminar.
Don’t Compete with Rivals—Make Them Irrelevant"
Companies have long engaged in head-to-head
competition in search of sustained, profitable growth. Yet in today’s
overcrowded industries, competing head-on results in nothing but a bloody
“red ocean” of rivals fighting over a shrinking profit pool. Most
companies compete within such red oceans, this strategy is increasingly
unlikely to create profitable growth in the future.
BLUE OCEAN STRATEGY (BOS) provides a systematic approach to making the competition
irrelevant. Examining a wide range of strategic moves across a host of
industries, BLUE OCEAN STRATEGY highlights the six principles
that every company can use to successfully formulate and execute blue
ocean strategies. The six principles show how to reconstruct market
boundaries, focus on the big picture, reach beyond existing demand, get
the strategic sequence right, overcome organizational hurdles, and build
execution into strategy.
Upending traditional thinking about
strategy, BLUE OCEAN STRATEGY charts a bold new path to winning
What is your business
Are you still in “Red Ocean”
What is practical tools for
Blue Ocean Strategy?
Case Study 1: How to know
clearly in business new demand?
Case Study 2: How to
increase innovation in mature stage?
Case Study 3: How to
integrate business value chain?
Strategy Key point 1: You
should reconsider market new space!
Strategy Key point 2: How to
overtake present demand?
Strategy Key point 3: How to
increase both of sales and profit?
Strategy Key point 4: How to
implement Blue Ocean Strategy?