Li & Fung hires Darren Palfrey to accelerate
Li & Fung has taken a big step towards building the supply
chain of the future as it has hired Darren Palfrey as the
new Chief Digital Officer (CDO).
Palfrey’s prior focus will be to realise Li & Fung’s vision
and build the LF Digital Platform, a fully integrated
digital initiative that connects suppliers, customers and
other partners with end-to-end visibility.
Previously, Palfrey has held a number of leadership roles
including Divisional Director of supply chain at Allport, a
global supply chain and logistics company and Development
Director at independent logistics and trade management
provider Uniserve Group. Apart from these positions, he also
led supply chain team at TTC Global. Most recently he
co-founded and was COO of Gravity Supply Chain, where his
team developed and brought to market an innovative supply
chain management platform.
Li & Fung mentions that the progress in its Three-Year Plan
(2017-2019) themes of speed, innovation and digitalisation
which includes the development of industry-leading 3D design
capabilities that are key contributor to increasing the
speed of customers supply chains and reducing, on an
average, 20 per cent of the lead time from design to store,
leading to a decrease in mark-downs and inventory for its