Under Armour Names Tchernavia Rocker As Chief People And Culture Officer

Under Armour, Inc. today announced the appointment of Tchernavia Rocker as its new Chief People and Culture Officer.


Rocker will lead all facets of the companyís human resources function. As a direct report to chairman and CEO Kevin Plank, she will partner with the executive leadership team to advance and execute Under Armourís people and culture strategy.


Rocker joins Under Armour from Harley-Davidson, Inc. where she spent more than 18 years in HR leadership roles, most recently as the Vice President and Chief Human Resources Officer. Prior to that, she served in various HR and operations roles at Goodyear Dunlop North America Tire Inc.
At Harley-Davidson Tchernavia served as a member of the executive leadership team as well as the company representative and advisor to the HR Committee of its Board of Directors. She crafted the strategic direction and led the execution of the organizationís workforce strategy, specifically in the areas of organizational effectiveness, employee value proposition and experience, succession planning, talent management, organizational and performance management, leadership development, compensation and benefits, employee relations and global inclusion, with a team of approximately 200 human resources professionals across the globe.

She currently serves on the board of directors for Girl Scouts of Southeast Wisconsin, Boys & Girls Clubs of Greater Milwaukee and the Marcus Center for Performing Arts and is a member of HR Policy Institute, the Society for Human Resource Management and the National Black MBA Association.

Rocker will join Under Armour in February 2019.

 

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