Victoria Beckham enters into athleisure space
by tying up with Reebok
Victoria Beckham is launching her full-fledged collaborative
collection with Reebok all guns blazing with several stints
being done in order to ensure fans and followers engagement
along with consumer satisfaction. This collection is the
first complete collaborative venture of the two bigwigs
after the small merch collection introduced by Beckham and
Reebok with NBA-er Shaquille O’Neal.
Tapping the pulse of streetwear that generally gets
associated with athletic fashion, the collection comprises
of work-to-workout ensembles for both women and men with
pieces such as slouchy drawstring trousers, a short-sleeved
hoodie and orange leggings. More gender centric items
include styles such as sports bras and cropped tees.