Tommy Hilfiger to introduce 100 percent
recycled denims this spring
Tommy Hilfiger is set to introduce its first 100 percent
recycled cotton denim style in the spring 19 Tommy Jeans
The development of this line is in collaboration with PVH’s
Denim Center in Amsterdam- its first hub in Europe, dedicated to
setting new standards for producing denim in a faster, more
consistent and environment-friendly way.
The 100 percent sustainable denims will be produced using
pre-consumer cotton scraps collected from the cutting room and
factory floor. These will be then recycled using a mechanical
process that uses less water and chemical, reduces waste and
generates less carbon dioxide. Also, the sewing thread used will
be made from 100 percent recycled plastics bottles, buttons from
the unused stock from previous seasons, including the hang-tags
that will be made from recycled papers.
Moreover, the hand-finishing method will be replaced with laser
finishing technology that is more efficient and sustainable and
is being adopted by denim giants including Levi’s.
The first of 100 percent recycled cotton denim will include mom
jeans, a unisex oversized trucker jacket and modern tapered
jeans. The company is working towards making these sustainable
denim as a part of Tommy Jeans collection each year.