Tommy Hilfiger to introduce 100 percent recycled denims this spring

 

Tommy Hilfiger is set to introduce its first 100 percent recycled cotton denim style in the spring 19 Tommy Jeans Collection.

The development of this line is in collaboration with PVH’s Denim Center in Amsterdam- its first hub in Europe, dedicated to setting new standards for producing denim in a faster, more consistent and environment-friendly way.

The 100 percent sustainable denims will be produced using pre-consumer cotton scraps collected from the cutting room and factory floor. These will be then recycled using a mechanical process that uses less water and chemical, reduces waste and generates less carbon dioxide. Also, the sewing thread used will be made from 100 percent recycled plastics bottles, buttons from the unused stock from previous seasons, including the hang-tags that will be made from recycled papers.

Moreover, the hand-finishing method will be replaced with laser finishing technology that is more efficient and sustainable and is being adopted by denim giants including Levi’s.

The first of 100 percent recycled cotton denim will include mom jeans, a unisex oversized trucker jacket and modern tapered jeans. The company is working towards making these sustainable denim as a part of Tommy Jeans collection each year.

 

 

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