BCI retailer extends better cotton sourcing
by 40% in 2019
150 of the world’s most recognized retailers and brands
collectively sourced more than 1.5 million metric tonnes of
cotton as ‘Better Cotton’ in 2019 ensuring that there was
enough supply available to meet retailers’ needs. This is
enough cotton to make approximately 1.5 billion pairs of
Uptake –that refers to the sourcing and purchasing of more
sustainable cotton in a supply chain– of Better Cotton –
cotton produced by licensed BCI Farmers in line with the
Better Cotton Principles and Criteria – increased by 40% on
the previous year.
This sent a clear signal to the market that the demand for
more sustainably grown cotton is increasing.
The volume sourced by BCI’s 150
Retailer and Brand Members in 2019 represents 6% of global
cotton production, as per the global cotton production
figures reported by ICAC.
By extending sourcing commitments year-on-year and
integrating Better Cotton into their sustainable sourcing
strategies, BCI retailer and brand members are driving
demand for more sustainable cotton production globally.
Decathlon, long-standing BCI member shared their thoughts on
BCI and Better Cotton. Nagy Bensid, Director Yarns and
Fibres, Decathlon, said, “While physical Better Cotton is
not traceable to the end-product, what matters is that the
funds channelled through BCI end up contributing to farmer
training and expanding the network of cotton farmers who are
improving their livelihoods, while protecting and restoring
Decathlon has a target to source 100% more sustainable
cotton by 2020 – this is a combination of Better Cotton
together with organic and recycled cotton. This commitment
has generated a high level of motivation internally at
“The BCI Team has also always been supportive of our
journey, listening to our needs and quickly responding to
any challenges we met,” said Nagy Bensid.
BCI supplier and manufacturer members are also working hard
to increase uptake as they bridge the gap between Better
Cotton supply and demand.
The name of the retailers and brands, cotton traders and
spinners who sourced the largest volumes of Better Cotton in
2019 will be revealed in the 2019 Better Cotton Leaderboard.
It that will be launched at the 2020 Global Cotton
Sustainability Conference in June.