Japanese sportswear retailer Asics sees a
jump of 134% in e-commerce sales in 2020
2020 has been tough for every fashion retailer across the
globe and it’s been the same for Japan-based sportswear
retailer Asics too.
The retailer, known for its apparels, fashion accessories
and sneakers, saw its net sales go down by 7.3 per cent in
2020 – expectedly too.
The sports clothing retailer, across EMEA, witnessed a
year-over-year (Y-o-Y) fall of 7.3 per cent in its
consolidated net revenue in 2020.
Importantly, during the said period, the profits jumped by
60.3 per cent Y-o-Y – all thanks to Asics’ efforts to
enhance operational efficiency.
As it happened with many fashion retailers, Asics too gained
significantly from its e-commerce platform.
The retailer saw its Y-o-Y online sales rise by a massive
134.2 per cent. Asics owes this massive surge to the launch
of new digital services which helps shoppers find right
Despite all challenges, the retailer believes it is emerging
strongly and has real momentum as it marches into 2021.
Founded in 1949, Asics generated ¥386.66 billion in 2018.
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