Japanese sportswear retailer Asics sees a jump of 134% in e-commerce sales in 2020

2020 has been tough for every fashion retailer across the globe and it’s been the same for Japan-based sportswear retailer Asics too.

The retailer, known for its apparels, fashion accessories and sneakers, saw its net sales go down by 7.3 per cent in 2020 – expectedly too.

The sports clothing retailer, across EMEA, witnessed a year-over-year (Y-o-Y) fall of 7.3 per cent in its consolidated net revenue in 2020.

Importantly, during the said period, the profits jumped by 60.3 per cent Y-o-Y – all thanks to Asics’ efforts to enhance operational efficiency.

As it happened with many fashion retailers, Asics too gained significantly from its e-commerce platform.

The retailer saw its Y-o-Y online sales rise by a massive 134.2 per cent. Asics owes this massive surge to the launch of new digital services which helps shoppers find right products online.

Despite all challenges, the retailer believes it is emerging strongly and has real momentum as it marches into 2021.

Founded in 1949, Asics generated ¥386.66 billion in 2018.





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