Under Armour unveils Rush, its new line of performance apparels

Under Armour, the US-based sportswear company, will be unveiling its new line of responsive performance apparels, Rush, on 11 April 2019.

The Rush line, made in association with the technology provider Celliant, will also be available with select global retailers. The prices range from US $ 45 to US $ 100.

According to the sportswear firm, the infrared technology pushes energy back to the body of the wearer and enhances oxygen flow and temporary localised circulation thereby recycling the body’s energy.

The line, designed to give extra strength and endurance to the wearer, comprises pieces for men and women including long-sleeved shirts, fitted tees, tights, sports bras and leggings

According to Under Armour, these are aimed for those people who desire extra training support from their clothes during and post-workout.

Substantiating further, Dan Leraris, General Manager of Men’s Training, Under Armour, stated “Our decision to launch the Rush line is our commitment to give athletes 360-degrees of training support not only in the gymnasium but also beyond that.

 

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