PVH signs a licensing deal with Nike to enhance men’s underwear business

 

PVH Corp, one of the renowned clothing companies in the world, has signed a licensing deal with Nike, Inc. to design, source, market and distribute Nike-branded underwear for men.

The agreement, according to analysts, will enable both the giants to leverage each other’s customer reach. No financial terms were, however, disclosed. The strong base of PVH’s innovative underwear platform will help deliver interesting and exciting Nike underwear for men – perfectly augmented by each other’s commitment to quality and corporate responsibility.

While talking about the licensing deal, PVH’s Cheryl Abel-Hodges, President, Calvin Klein North America and The Underwear Group, said “We are incredibly proud to be working with Nike, as this is an opportunity for two great companies to build on each other’s strengths. This makes it a ‘win-win’ for both of us and most importantly for all consumers.”

Nike men’s underwear is another enhancement to the portfolio of PVH’s The Underwear Group, which already boasts of owning stalwarts like Tommy Hilfiger and Calvin Klein, among others.

 

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