H&M’s commitment to sustainability continues;
partners with Maersk
H&M, which has been striving to become a sustainable fashion brand
since more than a year now (as stated in its brand strategy and
sustainability report of 2017), has announced its collaboration
with Maersk, a Danish transport giant, to advocate its new carbon
neutral ocean product, the first of a kind in the industry.
The biofuel blend consists of wasted cooking oil which has been
tested and endorsed in a trial driven in collaboration with the
Dutch Sustainability Growth Coalition (DSGC), and Shell. It has been
certified as a sustainable fuel by the International Sustainability
and Carbon Certification (ISCC) body and is showing positive results
of reducing emissions caused by ocean shipping.
The Swedish fast fashion giant, addressing its transportation
strategy, is trying to become Climate Positive’ by the year 2040.
“Our high ambition to become climate positive by 2040 requires
cooperation and engagement from all parties in the supply chain,”
stated Helena Helmersson, COO of H&M Group.
She further added that “We want to use our size to be a force for
good and enable scaling innovative solutions, such as the carbon
neutral ocean product, for a greener commercial transport.”
The H&M group, being the first customer of this pilot project, is
exploring its greenest transport options to reduce emissions
released by the various transport methods it uses.
‘Pathways Coalition’ is another partnership between H&M and the
corporations Scania, E.ON and Siemens through which the
organisations aim to attain a fossil-free commercial transportation
system by the year 2050.