Sales of KappAhl have slumped by 3.3 per cent in Q3! Decrease in the
turnover in womenswear has been instrumental in impacting the third quarter,
whereas childrenswear, on the other hand, saw a rise in turnover and
continued to report strong business.
Substantiating further, Elisabeth Peregi President and CEO, KappAhl, said
“In terms of sales, Q3 was a disappointment. Except Poland that continued
their positive sales development, KappAhl’s offer in the Nordic markets was
too weak, as our womenswear hasn’t been attractive enough.”
KappAhl is a leading fashion chain in the Nordic region with 380 KappAhl and
Newbie stores, including Shop Online, in Sweden, Norway, Finland, Poland and
Notably, sales for 2017/2018 totalled SEK 4.8 billion and the company has
approximately 4,000 employees in ten countries.
For Q3 (March-May), net sales of the brand was SEK 1,200 million compared to
SEK 1,242 million achieved during the same period of last fiscal. Similarly
the gross margin was down by 3.7 per cent for third quarter and profit after
tax too saw a huge fall as it was SEK 6 million compared to SEK 94 million.
It is pertinent to mention here that selling and administrative expenses
increased for the quarter, SEK 724 million compared to SEK 680 million.
Inventories at the end of the period were SEK 801 million while in the same
quarter of last fiscal it was SEK 692 million. The company claims that the
increase in inventories compared with the same period in the previous year
is due to poorer sales in the quarter compared with the previous year and to
a higher dollar exchange rate, but mainly consists of summer goods that are
still in season.
“In the long term, in the coming years we will use and sharpen KappAhl’s
strengths – our attractive store network, competent staff, strong customer
base and ability to build strong brands – and implement changes where
required. Focus will be on components such as business model, womenswear
range, establishment strategy and interaction between physical and digital
sales channels. There is a solid base where we clearly see what we need to
do to develop the KappAhl Group and our various brands. The objective is to
make KappAhl the first choice of each priority customer group,” added
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