Puma sales rise in first 6 months! New stores
unveiled in China
Puma, the German fashion brand, has witnessed a rise of 15.5 per
cent in sales (on a currency adjusted basis) during the January
to June period of 2019. The brand has clocked a revenue of
Asia-Pacific has been the leading market for the brand with
sales shooting up by 21.6 per cent in Q2. And China has a big
role to play among Asian markets!
The first 6 months has also seen Puma open 33 new stores in
China, besides partnering 200 more stores in the country.
Americas closely follows Asia-Pacific region with sales going up
by 19.7 per cent. The net revenue for the brand has grown by
46.3 per cent to record €144.1 million.
Delighted over the numbers, Bjorn Gulden, Chief Executive
Officer, Puma said, “Q2 of 2019 has been positive for us, with
sales increasing by 15.7 per cent currency-adjusted and earnings
before interest and tax increasing by 39 per cent.”
He added that all divisions and regions have seen healthy
improvement. While the apparel division grew by 24.8 per cent,
the footwear section saw a rise of 11.7 per cent.