Puma sales rise in first 6 months! New stores unveiled in China

 

Puma, the German fashion brand, has witnessed a rise of 15.5 per cent in sales (on a currency adjusted basis) during the January to June period of 2019. The brand has clocked a revenue of 2.546 billion.

Asia-Pacific has been the leading market for the brand with sales shooting up by 21.6 per cent in Q2. And China has a big role to play among Asian markets!

The first 6 months has also seen Puma open 33 new stores in China, besides partnering 200 more stores in the country.

Americas closely follows Asia-Pacific region with sales going up by 19.7 per cent. The net revenue for the brand has grown by 46.3 per cent to record 144.1 million.

Delighted over the numbers, Bjorn Gulden, Chief Executive Officer, Puma said, Q2 of 2019 has been positive for us, with sales increasing by 15.7 per cent currency-adjusted and earnings before interest and tax increasing by 39 per cent.

He added that all divisions and regions have seen healthy improvement. While the apparel division grew by 24.8 per cent, the footwear section saw a rise of 11.7 per cent.

 

 

 

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