Primark to train 160,000 cotton farmers
Training 160,000 cotton farmers!
That’s what the British fashion retailer Primark has announced in
its efforts to enhance sustainability measures.
The fashion retailer will be training 160,000 cotton farmers in
India, Pakistan and China in eco-friendly farming methods by the
This is a part of Primark’s ‘sustainable cotton programme’ that it
had launched back in 2013 with the goal to use 100 per cent cotton
in all its product categories.
Currently, the sustainable cotton is used in women’s pyjamas, towels
and denim and gradually the retailer plans to use it in menswear and
T-shirts as well.
So, what all the farmers are going to be taught!
Besides efficient irrigation and planting in rows with trenches to
maximise drainage, the farmers will be introduced to organic
pesticides and fertilisers such as cow dung to minimise the use of
The announcement to train the cotton farmers will lead to 5-fold
increase in number of farmers being enrolled in the programme, which
is operated in association with CottonConnect and the Self Employed
Women’s Association trade union.
Primark is presently trialling recycling units at its Birmingham
flagship where shoppers can return clothes by the brand and other
Elaborating on the same, Katharine Stewart, Ethical Trade and
Environment Sustainability Director, Primark said “The company is
looking at what we can do to influence customers to wear clothes for
longer and also what they can do with them when they no longer want