Primark to train 160,000 cotton farmers

 

Training 160,000 cotton farmers!

That’s what the British fashion retailer Primark has announced in its efforts to enhance sustainability measures.

The fashion retailer will be training 160,000 cotton farmers in India, Pakistan and China in eco-friendly farming methods by the year 2022.

This is a part of Primark’s ‘sustainable cotton programme’ that it had launched back in 2013 with the goal to use 100 per cent cotton in all its product categories.

Currently, the sustainable cotton is used in women’s pyjamas, towels and denim and gradually the retailer plans to use it in menswear and T-shirts as well.

So, what all the farmers are going to be taught!

Besides efficient irrigation and planting in rows with trenches to maximise drainage, the farmers will be introduced to organic pesticides and fertilisers such as cow dung to minimise the use of chemical options.

The announcement to train the cotton farmers will lead to 5-fold increase in number of farmers being enrolled in the programme, which is operated in association with CottonConnect and the Self Employed Women’s Association trade union.

Primark is presently trialling recycling units at its Birmingham flagship where shoppers can return clothes by the brand and other companies.

Elaborating on the same, Katharine Stewart, Ethical Trade and Environment Sustainability Director, Primark said “The company is looking at what we can do to influence customers to wear clothes for longer and also what they can do with them when they no longer want them.”

 

 

 

3619/apparelresources/280819//MKMA7

Back to Home