adidas and Wolford announce collaboration on
Sportswear company adidas is coming up with a new
collaboration for its Autumn/Winter 2020 women’s collection.
Partnering with Wolford, adidas will create two capsule
collections, namely, Studio Motion and Sheer Motion, which
will proffer seamless performance garments with all day
The activewear collection, inspired by iconic shapewear
silhouettes and colour-blocking of the 80s and 90s, will
consist of sleek, supportive performance pieces designed
with opaque and sheer knitting techniques.
Becoming the first sportswear maker to collaborate with
Wolford, the collection aspires to amalgamate Wolford’s
expertise in knitting capabilities and yarn with adidas’
knowledge of technical fabrics and athlete performance.
The opaque and sheer kits hug the body to create a feminine
silhouette and offer maximum comfort to the wearer so that
the seamless garments can transition from workouts to
general athleisurewear throughout the day.
Studio Motion will be launched on 2 November 2020, while
Sheer Motion will come on 4 January 2021.
Both will be available for an exclusive prelaunch on
adidas.com and on Wolford stores along with selected
Commenting on the collaboration, Silvia Azzali of Wolford,
said “It has been a pleasure to work with such an amazing
brand like adidas, and have the opportunity to combine our
feminine touch and comfortable second-skin-like clothes,
with their knowledge and dedication to high-performance