adidas and Wolford announce collaboration on women’s activewear
 

Sportswear company adidas is coming up with a new collaboration for its Autumn/Winter 2020 women’s collection.

Partnering with Wolford, adidas will create two capsule collections, namely, Studio Motion and Sheer Motion, which will proffer seamless performance garments with all day wearability.

The activewear collection, inspired by iconic shapewear silhouettes and colour-blocking of the 80s and 90s, will consist of sleek, supportive performance pieces designed with opaque and sheer knitting techniques.

Becoming the first sportswear maker to collaborate with Wolford, the collection aspires to amalgamate Wolford’s expertise in knitting capabilities and yarn with adidas’ knowledge of technical fabrics and athlete performance.

The opaque and sheer kits hug the body to create a feminine silhouette and offer maximum comfort to the wearer so that the seamless garments can transition from workouts to general athleisurewear throughout the day.

Studio Motion will be launched on 2 November 2020, while Sheer Motion will come on 4 January 2021.

Both will be available for an exclusive prelaunch on adidas.com and on Wolford stores along with selected partners worldwide.

Commenting on the collaboration, Silvia Azzali of Wolford, said “It has been a pleasure to work with such an amazing brand like adidas, and have the opportunity to combine our feminine touch and comfortable second-skin-like clothes, with their knowledge and dedication to high-performance sportswear.”

 

 

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