Lululemon to shut down remaining Ivivva stores; pulls out of
Lululemon is all set to shut down the Ivivva kidswear business
with 7 remaining stores to be shut down by next year. Three of
the stores to be shut down are in Canada, while 4 are in USA.
The athletic apparel retailer will shift focus on expanding
their men’s category and international business.
While talking about closing the kidswear business, Celeste
Burgoyne, Executive Vice President of the Americas and global
guest innovation for Lululemon said “We’ve made the decision to
close what remains of the Ivivva business in order to unlock
capacity to support our long-term growth.”
Celeste also said “We have forged strong relationships with an
engaged community of active girls and we look forward to
connecting with them through the Lululemon brand.”
The company has ensured employees that it will work to find job
opportunities for the employees who will have to leave.
In 2017, Lululemon announced it was closing nearly 50 Ivivva
stores, moving the business primarily online in an effort to get
the company out of falling same-store sales patterns and put
investments toward its core adultwear business.
The winding down of the business will also see Ivivva
merchandise being pulled out of core Lululemon stores.
Meanwhile, Lululemon has said it’s working towards doubling its
men’s business, doubling online sales and quadrupling its
international business by 2023.
Besides, it recently unveiled a huge, 20,000 sq. ft. outlet in
Chicago, the first of its kind, which it plans to scale to other