Lululemon to shut down remaining Ivivva stores; pulls out of kids category

 

Lululemon is all set to shut down the Ivivva kidswear business with 7 remaining stores to be shut down by next year. Three of the stores to be shut down are in Canada, while 4 are in USA.

The athletic apparel retailer will shift focus on expanding their mens category and international business.

While talking about closing the kidswear business, Celeste Burgoyne, Executive Vice President of the Americas and global guest innovation for Lululemon said Weve made the decision to close what remains of the Ivivva business in order to unlock capacity to support our long-term growth.

Celeste also said We have forged strong relationships with an engaged community of active girls and we look forward to connecting with them through the Lululemon brand.

The company has ensured employees that it will work to find job opportunities for the employees who will have to leave.

In 2017, Lululemon announced it was closing nearly 50 Ivivva stores, moving the business primarily online in an effort to get the company out of falling same-store sales patterns and put investments toward its core adultwear business.

The winding down of the business will also see Ivivva merchandise being pulled out of core Lululemon stores.

Meanwhile, Lululemon has said its working towards doubling its mens business, doubling online sales and quadrupling its international business by 2023.

Besides, it recently unveiled a huge, 20,000 sq. ft. outlet in Chicago, the first of its kind, which it plans to scale to other cities.

 

 

 

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