Only 20% of cotton produced sustainably

Today, roughly 20% of cotton is produced using more sustainable practices, and Better Cotton Initiative (BCI) plays a major part in that as cotton produced to the Better Cotton Standard accounts for 19% of global cotton production.

Producing cotton sustainably poses one of the mightiest challenges globally as the supply chain is complex, partnerships are critical in order to generate transformation and develop systems that are inclusive, fair and sustainable.

Today, roughly 20% of cotton is produced using more sustainable practices, and BCI plays a major part in that as cotton produced to the Better Cotton Standard accounts for 19% of global cotton production.

There are many challenges to counter, and one of the key challenges will be if cotton production is likely to suffer in the future as a result of rising temperatures, decreasing soil moisture and unpredictable weather conditions, it is important for the Better Cotton Standard to grow from strength to strength.

As for the brands, there are many approaches retailers, and brands must make.

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