Global shapewear market set for resurgence

The global shapewear market is set for resurgence due to celebrity endorsements, a selfie culture and social media. Over the seven years till 2022, that market is expected to grow at a compounded annual growth rate of over 4 per cent to $1.1 billion.

This growth will be due in part to the increase in popularity of shapewear, particularly among young women, teenagers and men, the report by the global business information firm said.

Garments with body shaping properties have been shown to make such consumers feel more positive about their physical appearance.

The popularity of shapewear among pop icons and celebrities has influenced consumers and, as a result, caused a spur in demand, which will continue to contribute to the growth of the global shapewear market. The growth of the market will be also due in part to product improvements and innovations.

‘Performance Apparel Markets’ is published four times a year, providing a worldwide perspective on the global performance apparel industry.

 

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