Global shapewear market set for resurgence
The global shapewear market is set for resurgence due to
celebrity endorsements, a selfie culture and social media.
Over the seven years till 2022, that market is expected to
grow at a compounded annual growth rate of over 4 per cent
to $1.1 billion.
This growth will be due in part to the increase in
popularity of shapewear, particularly among young women,
teenagers and men, the report by the global business
information firm said.
Garments with body shaping properties have been shown to
make such consumers feel more positive about their physical
The popularity of shapewear among pop icons and celebrities
has influenced consumers and, as a result, caused a spur in
demand, which will continue to contribute to the growth of
the global shapewear market. The growth of the market will
be also due in part to product improvements and innovations.
‘Performance Apparel Markets’ is published four times a
year, providing a worldwide perspective on the global
performance apparel industry.