The UmbriaWorld Project
The UmbriaWorld Project
in the centre of Italy, Umbria is the only region in central Italy without
a coastline. It belongs to the Tyrrhenian side of the peninsula and
borders with the Marches
to the northeast and east, with Latium
to the south and Tuscany
to the west and northwest. It has the fourth lowest population of all the
Italian regions (only Basilicata,
d'Aosta have fewer inhabitants) while the density of population is
about half the Italian average.
Internationally recognised fashion and style are the main
characteristics of the Italian ready-made garments industry. The
exhibitions and catwalks of Milan and Florence are the meeting points for
acclaimed top-level fashion designers and foreign buyers of the Italian
"prêt-à-porter". The main customers of the Italian ready-made
garments industry are France, Switzerland, Japan and the United States.
THE TEXTILE AND GARMENT INDUSTRY IN UMBRIA
The Umbrian textile and garment industry thrives on its
small and medium-sized companies. Apart from their own labels, Umbrian
companies also manufacture clothing articles and accessories for Italian
and international brand names. One Umbrian-based company label that is in
the Malaysian market is Ellesse, which is based in Perugia.
Up to end June 2001, active Umbrian companies in the textile
sector amounted to 1,020, an increase of 47 from its 1996 figure of 817.
In the section of garment manufacturing, the number resulted at 1,244
during the same period.
Companies in the Textile/Garment Sector by Activity, 30 June 2001
The UmbriaWorld project in Kuala Lumpur began in June 2001,
focusing on technological sectors such as telecommunications, engineering
and metalworking. This garnered a response from 160 or so Malaysian
companies seeking working partnerships with suitable Italian counterparts.
The participation procedure included the completion of a
questionnaire with company information, the submission of a company
brochure complete with pictures of the company premises, the board of
directors, the manufacturing and distribution process and the final
products. The information was then put on the UmbriaWorld intranet
database with the pictures, to allocate each company its own personal page
on the UmbriaWorld site.
Through information given by the companies from both Umbria
and Malaysia, the project devised a business-matching tool which locates
counterparts from the same sector with similar interests. The companies
are then informed and sent the names of their potential partners.
Throughout the first phases of the process, staff at the UmbriaWorld help
desk in Kuala Lumpur are available to assist the participating companies.
UmbriaWorld: A new
innovative step towards the internationalisation of manufacturing
is the new communication tool on the Internet devised to help and support
effective cooperation between companies located in Umbria and other
project is the result of a joint effort between the Local Government of
Umbria, the Agency for the Economic Development of Umbria, Sviluppumbria,
and the Italian Institute for Foreign Trade, represented in Malaysia by
the Italian Trade Commission.
way Umbriaworld operates is very
simple: Umbriaworld will send
accurately tailor made e-mails to the Umbrian companies with specific
links attached whereby the firms will access the UmbriaWorld
Intranet Website. From there and through a personalised channel, the
Umbrian companies will receive a list of accurately selected potential
partners abroad, which operate in similar sectors to them in search of
each company, UmbriaWorld provides
an online information sheet illustrating the companies profile and its
products, with relevant photo-images and a description of the type of
commercial co-operation sought by the firms.
Right Partner at your fingertips
UmbriaWorld we realise that,
besides supplying valuable information about potential Italian business
partners, it is also essential to offer further assistance in order to
fully take advantage of the profitable opportunities envisaged.
UmbriaWorld network is ready to
assist foreign firms throughout the delicate phase of the first contact
with Italian partners. To request our assistance, you can simply send us a
message completing the ad hoc
online form available by clicking on the button “contattaci”, placed
on the UmbriaWorld’s homepage. Qualified professionals will provide the
needed support during the initial steps require to start a new commercial
you can make your company more competitive in the Italian market, by
optimising your production and distribution processes, while working with
an established Italian partner.