China pushes high-quality growth in e-commerce sector

China has introduced new guidelines to accelerate high-quality growth in its e-commerce sector, according to the Ministry of Commerce of China. The move aims to strengthen e-commerce’s role in supporting the real economy.

The policy focuses on empowering small and medium enterprises and rural communities, while promoting deeper integration between digital platforms and traditional industries. It also highlights innovation, industrial digitalization, and improved consumer experience.

China is also targeting expansion in cross-border e-commerce, including initiatives like Silk Road e-commerce, with stronger alignment to global trade standards.

The guidelines further emphasize better regulation, platform accountability, financial support, data utilization, and talent development to ensure sustainable sector growth