ANTA Enters India Through Brandman Retail Partnership

Chinese sportswear company ANTA has entered the Indian market through a partnership with Brandman Retail, expanding its presence into sportswear and athleisure markets. The brand has opened its first exclusive store in Gurugram, marking the beginning of its planned retail expansion in India.

Its partnership with Brandman Retail will support the company’s offline retail rollout and efforts to develop its presence in the Indian market.

The entry comes at a time when demand for sportswear, fitness clothing and athleisure products is increasing in India, supported by greater participation in sports, growing fitness awareness and the adoption of active lifestyles.

According to the company information, ANTA recorded revenue of USD $11.5 billion in 2025, up 13.3% year-on-year. The company is among the world’s major sportswear players and is seeking growth opportunities in India’s athletic footwear, sports apparel and lifestyle segments.

ANTA Sports is a Chinese sportswear brand offering products for sports, fitness and everyday activewear. Its portfolio includes sports footwear, apparel and accessories, with major categories such as running, basketball, training and lifestyle.